Otis

Role: Contract Designer

Responsibilities: Digital design and design advisement

OVERVIEW

Otis is a pet health platform providing affordable, online access to pet telemedicine. As a Contract Designer & Design Advisor, I collaborate with the founding team to refine design assets from financing materials and storytelling to landing pages and product features.

Streamlining Pet Allergy Care

I redesigned the Otis allergy treatment flow to reduce cognitive load and increase clarity and customer confidence. We replaced dense email threads with a modular, self-service experience, integrated into the existing Otis customer portal. Pet owners can now easily review their pet’s diagnosis, explore treatment details, and place their order all in one place.

The existing flow started with a detailed email explaining diagnosis, treatment plan, and cost. It then required a follow-up email to accept and check out. While informative, the format made it easy for customers to miss key context or feel overwhelmed.

Problem

Reduce cognitive load
Maintain voice of the vet
Clarify treatment dependencies, pricing, and refill structures
Handle edge cases like live video consults vs. asynchronous vet messages

Challenges

Allergy Checkout Portal Wireframes & Mockups

A structured walkthrough broken into three collapsed sections, including space for vet commentary:

Diagnosis – Comprehensive overview with attachments for additional context
Treatment – What we’re prescribing and why
Prescription Cost – Transparent pricing & subscription details per medication

Alternate Concept for A/B Testing

Vet-centered layout that emphasized continuity with the original email experience, but breaks it into digestible parts:

Note from the Vet – Collapsed by default, this section contains the full vet message for those who want deeper context
Prescription Treatment – Each medication is broken out with dosage, cost, refill info, and explanatory notes

Landing Page Redesign

When users reported confusion around the Otis process, pricing, and available prescriptions, I designed multiple landing page variations for A/B testing, focusing on clearer messaging and improved layout. The final redesign successfully minimized confusion and achieved a 30.66% click-through rate, increasing clarity and conversions.