Datto
Role: Design Lead
Responsibilities: Brand strategy, visual identity, UI/UX, and design direction
OVERVIEW
At Datto, I played a key role in shaping the company’s brand strategy, digital experiences, and marketing initiatives as it evolved into a cybersecurity leader. I guided the design execution of a corporate rebrand, led UI/UX for virtual conferences, developed national OOH advertising during Datto’s IPO, and directed omnichannel content campaigns—ensuring a cohesive, high-impact presence across all touchpoints.
Corporate Rebrand
Datto’s first major brand evolution to reflect its expansion into cybersecurity
OUTCOMES
I redefined Datto’s visual identity to align with our new brand strategy, directing a team to implement the system across all marketing channels. Launched in Q1 2022, the new system preceded Datto’s acquisition by Kaseya, whose refreshed visual identity reflects the updates made to the Datto brand.
Virtual Experiences
Engaging 2,000+ MSPs during the COVID-19 pandemic
OUTCOMES
I led design direction for DattoCon NOW (2,000+ attendees) and MSP Marketing & Sales Day, creating event branding, virtual platform UI, booth templates, and marketing assets for each digital experience. The platforms fostered industry discussions, expert insights, and peer networking, reinforcing Datto’s thought leadership among MSPs and driving high engagement despite the shift to virtual events.
DattoCon NOW
MSP Marketing & Sales Day
OOH Advertising
Datto's IPO & first public brand campaign
OUTCOMES
I directed the design and development of Datto’s IPO advertising, including billboards in Times Square and Silicon Valley and an animated wall at the New York Stock Exchange. The team developed a corporate sub-brand with iconography to introduce Datto’s story to a global audience. The campaign established Datto’s public market presence and reinforced its leadership in the MSP community.
Animation by Bill Schoenberg and Joshua Walker from Up is Down
Content Campaigns
Datto’s flagship research report and data-driven marketing initiatives
OUTCOMES
I led the design and data visualization for Datto’s 2021 Global State of the MSP Report, overseeing layout, infographics, interactive web content, and marketing assets. I directed a team in creating paid ads, social graphics, and webinar visuals, ensuring the research was visually compelling and easily digestible. The report strengthened Datto’s thought leadership, increasing engagement with MSPs and reinforcing Datto as a trusted industry authority.
Assorted Content
